Results matter. Air New Zealand’s new onboard snack and a successful brand launch into Woolworths.
With branding and packaging designed by The Brand Depot, Aotearoa Chocolate’s chocolate coated pretzel’s were one of several winners in the “The Great Kiwi Snack off”. This was a nationwide search to revamp our national carrier’s selection of snack offerings across both domestic and international flights. In addition to this, the new kiwi brand has been taken on by Woolworths to retail Aotearoa Chocolate’s four innovative flavours.
The new branding and packaging reflects the values of fun, approachability with a hint of nostalgia. The cloud logo is symbolic of Aotearoa - land of the long white cloud - resulting in a meaningful design solution for a distinctly local brand.
